I originally created the mock company Panacea during the Summer 2024 quarter for my Intro to New Media course. The company manufactures/distributes natural supplements and is very health and nature focused. The word 'Panacea' is defined as "a solution or remedy for all difficulties or diseases", and also refers to the ancient Greek goddess of healing and remedy. With my designs, I tried to channel a natural, calming, and wholesome feeling, while still calling back to ancient Greek mythology in the logo. I created multiple logos, business stationery, an advertisement poster, and even a high-fidelity prototype of a website for Panacea during that course.

Later, during the Spring 2025 quarter, I needed to make a booklet for my Layout & Typography course. I was really proud of my previous work, so I decided to expand on the brand identity of Panacea and create even more promotional materials in the form of a 6-page interactive brochure.